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World Cup finals record highest viewership ever on TV: Disney Star – Magazine Creations

New Delhi: The ICC Men’s Cricket World Cup final, played between India and Australia, attracted a record 30 crore viewers, making it the most watched cricket match on television so far, media rights holder Disney Star said.

Although India lost the match, there was a new record for peak synchronization on television with 13.05 crore viewers tuning in at the same time.

Citing BARC India data, the broadcaster said the tournament saw viewership cross half a billion for the first time with 51.8 crore people tuning in to the matches on linear television. Total consumption reached 422 billion minutes, making it the largest World Cup ever.

Speaking about the viewership numbers, Sanjog Gupta, Head of Sports, Disney Star, told Mint that with over 30 crore viewers, the final was the biggest event in the history of Indian television. “The highest reach for any event before this match was recorded in the India-Pakistan match in the 2019 World Cup, which was around Rs 25 crore. If we take the total number of participants in the tournament, it is also the highest ever in any World Cup,” it said.

In terms of peak synchronization on television, the final surpassed the previous highest synchronization peak of the tournament with India vs Pakistan at Rs 7.5 crore and India vs New Zealand at Rs 8 crore.

“If you look at the reach, we have achieved the highest ever reach for not one, not two but three marquee events this year on television. Starting with the Indian Premier League (IPL), then the Asia Cup and now the Cricket World Cup. All three have touched records New to TV this year. Even if you look at the premium demographic, which is the 15+ male audience in urban India, it has had the maximum growth of 11%. From 71 million in the 2019 World Cup to 79 million this time “.

The World Cup attracted a record number of viewers even on digital platforms, with the final recording the highest concurrent rate of Rs 5.9 crore on Disney+Hotstar, a world record for any live sporting event.

Even as Team India’s prospects started to decline, the synchronization hovered around the Rs 4.5-4.7 crore mark, which was more than the peak synchronization offered during this year’s IPL on a competing platform.

“We have always maintained that live sports is not about TV or digital, it is about TV and digital. Sports broadcasting is about serving the fans with the best possible product as they are front and center of the action. This time too, both TV and digital achieved the highest “Watching and peaking are in sync, so there’s no doubt that one is eating the other.”

Disney Star broadcast the World Cup with 11 broadcasts across nine languages.

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Updated: November 23, 2023, 06:16 PM IST

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